The audience of my music video is the age range between 13 - 23 as between this age group the Internet is a big part of their lives, so this age range are the main audience that will purchase music or get music purchased for them as presents.
The song is mainly aimed at girls i feel with the lyrics used to make all women feel good with themselves when listening to the song.
Thursday, 30 September 2010
Tuesday, 28 September 2010
Institution
A media institution is an established, often-profit based organization, that deal in the creation and distribution of advertising, entertainment and information services.
This is the organisations and people involved in creating and distributing the final product such as the song writers, producers,performers and directors.
There are two types of management control, vertically integrated company's are connected in a supply chain owned by a common owner. And regularly each link in the supply chain produces a different product and the products combine to satisfy a common need.
The other type of management control is horizontal integration strategy used by a business that seeks to sell a type of product in numerous markets. Horizontal integration happens when a firm is being taken over or merged with another company in the same industry, but stays trading with the same brand.
The Artist i have chosen the song from is Bruno Mars and he is part of a Record label called Electra Records which was consolidated into Warner Music Groups Atlantic Records which is an umbrella label founded in 2004.
As an independent label as i am am when creating this music video i do not have the resources as a label would regularly have at their disposal. Such as proffetional actors with directors and proffetional film crews and large budgets unlike me who will have a little or no budget to produce the video and as im working with a partner their is only two of us to do all the editing and filming.
This is the organisations and people involved in creating and distributing the final product such as the song writers, producers,performers and directors.
There are two types of management control, vertically integrated company's are connected in a supply chain owned by a common owner. And regularly each link in the supply chain produces a different product and the products combine to satisfy a common need.
The other type of management control is horizontal integration strategy used by a business that seeks to sell a type of product in numerous markets. Horizontal integration happens when a firm is being taken over or merged with another company in the same industry, but stays trading with the same brand.
The Artist i have chosen the song from is Bruno Mars and he is part of a Record label called Electra Records which was consolidated into Warner Music Groups Atlantic Records which is an umbrella label founded in 2004.
As an independent label as i am am when creating this music video i do not have the resources as a label would regularly have at their disposal. Such as proffetional actors with directors and proffetional film crews and large budgets unlike me who will have a little or no budget to produce the video and as im working with a partner their is only two of us to do all the editing and filming.
Language
"Media language is made of visual, written and technical elements carefully selected to represent different types of product and their target audience."
Media language is used to trigger responses in the audience, the lyrics chosen in a song are done so specifically to give them meaning. Music videos also use visual language when producing music videos such as the way the artists and actors are positioned and their body language, using this helps to show the emotion of a character. Special effects are also part of media language and are done when editing.
Media language is used to trigger responses in the audience, the lyrics chosen in a song are done so specifically to give them meaning. Music videos also use visual language when producing music videos such as the way the artists and actors are positioned and their body language, using this helps to show the emotion of a character. Special effects are also part of media language and are done when editing.
Friday, 24 September 2010
Genre definition
A music genre is something that identifies musical sounds as belonging to a particular category and type of music that can be distinguished from other types of music.
Music can be divided into many genres in many different ways, due to the different purposes behind them and the different points of view from which they are written.
The genre of the music track i choose with have a large part in how i construct my music video, the genre of the music is often easily recognised through the music video so this is something i will have to take into consideration.
Examples of music genres;
-R&B
-Rock
-Pop
-Hip Hop
-Rap
-Jazz
-Dance
These are just a few of many different styles of music .
The genre of the Artists song i have chosen is R&B, this is the catagory i would place Bruno Mars.
Contemporary R&B is a music genre that combines elements of hip hop, R&B, and pop music.
Music can be divided into many genres in many different ways, due to the different purposes behind them and the different points of view from which they are written.
The genre of the music track i choose with have a large part in how i construct my music video, the genre of the music is often easily recognised through the music video so this is something i will have to take into consideration.
Examples of music genres;
-R&B
-Rock
-Pop
-Hip Hop
-Rap
-Jazz
-Dance
These are just a few of many different styles of music .
The genre of the Artists song i have chosen is R&B, this is the catagory i would place Bruno Mars.
Contemporary R&B is a music genre that combines elements of hip hop, R&B, and pop music.
Thursday, 23 September 2010
Brief Specification
The brief i have chosen to do is brief 1, this is a promotional package for the release of an album. It includes a music promotion video together with;
A cover for its release as part of a digipak (cd/dvd package)
A magazine advertisement for the digipak (cd/dvd pakage)
A cover for its release as part of a digipak (cd/dvd package)
A magazine advertisement for the digipak (cd/dvd pakage)
Wednesday, 22 September 2010
History of the music video
In 1894 sheet music publishers Edward B. Marks and Joe Stern hired electrician George Thomas and various performers to promote sales of their song "The Little Lost Child". Thomas projected a series of still images on a screen simultaneous to live performances. This would become a popular form of entertainment known as the illustrated song, the first step toward music video.
Little lost child, sheet music published by Edward B Marks and Joe Stern.
Vitaphone was a sound film process used on features and nearly 2,000 short subjects produced by Warner Bros. and its sister studio First National from 1926 to 1930. Vitaphone was the last, but most successful, of the sound-on-disc processes. The soundtrack was not printed on the actual film, but was issued separately on 12- to 16-inch phonograph records. The discs would be played while the film was being projected. Many early talkies, such as The Jazz Singer (1927), used the Vitaphone process.
A Vitaphone-equipped theater used special projectors an amplifier and speakers. The projectors operated as normal silent projectors would, but also provided a mechanical interlock with an attached phonograph turntable. When the projector was threaded, the projectionist would align a start mark on the film with the picture gate, and would at the same time place a phonograph record on the turntable, being careful to align the phonograph needle with a arrow scribed on the record's label.
When the projector rolled, the phonograph turned at a fixed rate, and (theoretically) played sound in sync with the film passing the picture gate simultaneously.
Jazz Singer 1927 used the vitaphone method.
In 1926, with the arrival of "talkies" many musical short films were produced. Vitaphone shorts (produced by Warner Bros.) featured many bands, vocalists and dancers. Spooney Melodies in 1930 was the first true musical video series. Shorts were typically six minutes in duration, and featured Art Deco-style animations and backgrounds combined with film of the performer singing.
Spooney melodies 1930 was the first true musical video.
Animation artist Max Fleischer introduced a series of sing-along short cartoons called Screen Songs, which invited audiences to sing along to popular songs by "following the bouncing ball". Early 1930s cartoons featured popular musicians performing their hit songs on-camera in live-action segments during the cartoons. The early animated films by Walt Disney, such as the Silly Symphonies shorts and especially Fantasia, which featured several interpretations of classical pieces, were built around music. The Warner Brothers cartoons, even today billed as Looney Tunes and Merrie Melodies, were initially fashioned around specific songs from upcoming Warner Brothers musical films. Warner Brothers also produced the cartoon "Three Pigs in a Polka", set to Johannes Brahms' Hungarian Dances 1943.
Animation feature by Warner Brothers, the cartoon Three Pigs in a polka, using the musing in background by Johannes Brahms. The music helps to create suspense and adds dramatic effect.
In 1964, The Beatles starred in their first feature film A Hard Day's Night, directed by Richard Lester. Shot in black-and-white and presented as a mock documentary, it was a loosely structured musical fantasia interspersing comedic and dialogue with musical sequences. The musical sequences furnished basic templates on which countless subsequent music videos were modeled.
In 1965, The Beatles began making promotional clips for distribution and broadcast in other countries, primarily the USA so they could promote their record releases without having to make in-person appearances.
Several of Michael Jacksons videos show the unmistakable influence of the dance sequences in classic Hollywood musicals, including the landmark "Thriller" and the Martin Scorsese-directed "Bad" which was influenced by the stylised dance "fights" in the film version of West Side Story.
Modern music videos will take influences from other forms of media texts this is an example of that.
Music video is a short film or video that accompanies a complete piece of music/song. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. Although the origins of music videos go back much further, they came into their own in the 1980s, when MTV based their format around the medium, and later with the launch of VH1 The term "music video" first came into popular usage in the early 1980s.
The first music video shown on MTV was "Video Killed the Radio Star" by The Buggles.
Music videos use a wide range of styles of film making techniques, including animation, live action, filming, documentaries, and non-narrative approaches such as abstract film. Some music videos blend different styles, such as animation and live action. Many music videos do not interpret images from the song's lyrics, making it less literal than expected.Many musical artists made their careers a success by using music videos. As an important part of the music industry, music videos not only showcase an artist's singing talent, but also how they perform.Premiering in 1974, the Australian TV show 'Countdown' played an important role in the development of the music video industry. Music video clips were used as a method of promoting acts that were to appear on the show. As the popularity of the video clips grew, the music industry began to realize the marketing potential of these music clips.
Little lost child, sheet music published by Edward B Marks and Joe Stern.
Vitaphone was a sound film process used on features and nearly 2,000 short subjects produced by Warner Bros. and its sister studio First National from 1926 to 1930. Vitaphone was the last, but most successful, of the sound-on-disc processes. The soundtrack was not printed on the actual film, but was issued separately on 12- to 16-inch phonograph records. The discs would be played while the film was being projected. Many early talkies, such as The Jazz Singer (1927), used the Vitaphone process.
A Vitaphone-equipped theater used special projectors an amplifier and speakers. The projectors operated as normal silent projectors would, but also provided a mechanical interlock with an attached phonograph turntable. When the projector was threaded, the projectionist would align a start mark on the film with the picture gate, and would at the same time place a phonograph record on the turntable, being careful to align the phonograph needle with a arrow scribed on the record's label.
When the projector rolled, the phonograph turned at a fixed rate, and (theoretically) played sound in sync with the film passing the picture gate simultaneously.
Jazz Singer 1927 used the vitaphone method.
In 1926, with the arrival of "talkies" many musical short films were produced. Vitaphone shorts (produced by Warner Bros.) featured many bands, vocalists and dancers. Spooney Melodies in 1930 was the first true musical video series. Shorts were typically six minutes in duration, and featured Art Deco-style animations and backgrounds combined with film of the performer singing.
Spooney melodies 1930 was the first true musical video.
Animation artist Max Fleischer introduced a series of sing-along short cartoons called Screen Songs, which invited audiences to sing along to popular songs by "following the bouncing ball". Early 1930s cartoons featured popular musicians performing their hit songs on-camera in live-action segments during the cartoons. The early animated films by Walt Disney, such as the Silly Symphonies shorts and especially Fantasia, which featured several interpretations of classical pieces, were built around music. The Warner Brothers cartoons, even today billed as Looney Tunes and Merrie Melodies, were initially fashioned around specific songs from upcoming Warner Brothers musical films. Warner Brothers also produced the cartoon "Three Pigs in a Polka", set to Johannes Brahms' Hungarian Dances 1943.
Animation feature by Warner Brothers, the cartoon Three Pigs in a polka, using the musing in background by Johannes Brahms. The music helps to create suspense and adds dramatic effect.
In 1964, The Beatles starred in their first feature film A Hard Day's Night, directed by Richard Lester. Shot in black-and-white and presented as a mock documentary, it was a loosely structured musical fantasia interspersing comedic and dialogue with musical sequences. The musical sequences furnished basic templates on which countless subsequent music videos were modeled.
In 1965, The Beatles began making promotional clips for distribution and broadcast in other countries, primarily the USA so they could promote their record releases without having to make in-person appearances.
Several of Michael Jacksons videos show the unmistakable influence of the dance sequences in classic Hollywood musicals, including the landmark "Thriller" and the Martin Scorsese-directed "Bad" which was influenced by the stylised dance "fights" in the film version of West Side Story.
Modern music videos will take influences from other forms of media texts this is an example of that.
Music video is a short film or video that accompanies a complete piece of music/song. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. Although the origins of music videos go back much further, they came into their own in the 1980s, when MTV based their format around the medium, and later with the launch of VH1 The term "music video" first came into popular usage in the early 1980s.
The first music video shown on MTV was "Video Killed the Radio Star" by The Buggles.
Music videos use a wide range of styles of film making techniques, including animation, live action, filming, documentaries, and non-narrative approaches such as abstract film. Some music videos blend different styles, such as animation and live action. Many music videos do not interpret images from the song's lyrics, making it less literal than expected.Many musical artists made their careers a success by using music videos. As an important part of the music industry, music videos not only showcase an artist's singing talent, but also how they perform.Premiering in 1974, the Australian TV show 'Countdown' played an important role in the development of the music video industry. Music video clips were used as a method of promoting acts that were to appear on the show. As the popularity of the video clips grew, the music industry began to realize the marketing potential of these music clips.
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