"Media language is made of visual, written and technical elements carefully selected to represent different types of product and their target audience."
Media language is used to trigger responses in the audience, the lyrics chosen in a song are done so specifically to give them meaning. Music videos also use visual language when producing music videos such as the way the artists and actors are positioned and their body language, using this helps to show the emotion of a character. Special effects are also part of media language and are done when editing.
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