Institution

A media institution is an established, often-profit based organization, that deal in the creation and distribution of advertising, entertainment and information services.

This is the organisations and people involved in creating and distributing the final product such as the song writers, producers,performers and directors.

There are two types of management control, vertically integrated company's are connected in a supply chain owned by a common owner. And regularly each link in the supply chain produces a different product and the products combine to satisfy a common need.

The other type of management control is horizontal integration strategy used by a business that seeks to sell a type of product in numerous markets. Horizontal integration happens when a firm is being taken over or merged with another company in the same industry, but stays trading with the same brand.

The Artist i have chosen the song from is Bruno Mars and he is part of a Record label called Electra Records which was consolidated into Warner Music Groups Atlantic Records which is an umbrella label founded in 2004.

As an independent label as i am am when creating this music video i do not have the resources as a label would regularly have at their disposal. Such as proffetional actors with directors and proffetional film crews and large budgets unlike me who will have a little or no budget to produce the video and as im working with a partner their is only two of us to do all the editing and filming.