Tinie tempah - written in the stars

http://www.youtube.com/watch?v=YgFyi74DVjc&playnext=1&list=PL7601D7FB9D944065 Written in the Stars' by Tinie Tempah tells the audience the artists story and journey to success. The track is obviously influenced greatly by his own life and experiences. Tinie Tempah is shown performing on the top of a sky scraper, representing he rise to the top. The song opens with a low angle shot of the artist instantly showing the power and dominance of the artist. The video follows the conventions of music videos with the editing done to the beat, to create pace. The music also includes Eric Turner Him and the piano both are in contrast to the clean, white room during the chorus and he is not seen anywhere else than in that room on the piano. The artist is represented in a simple manor with just a black vest, long hair, this contrast the white room he is performing in. Maybe this is because the artist doesn't believe success needs to be portrayed through image and background but by their lyrics and how their lyrics show their struggle in life to success. This contrasts with the usual codes represented in R'n'B videos, e.g. flash cars and money. This is seen throughout the music industry and has become part of pop and rnb culture.

Jason Derulo - what if

Jason Derulo is a singer song writer that originally signed for an independent record label Beluga Heights which then became part of Warner music group. This is when he released his first single “whatcha say”.
The genre of his song is R&B.

The opening shot is a slow pan establishing the bedroom and showing the artist Jason Derulo reaching into a cardboard box and unwrapping a picture frame, you then see him walking towards the bedside table. It cuts to the bedside table with the clock on this becomes an important prop throughout the video, the picture frame comes into shot, this is done using match on action editing because you see him go to put the picture down before it cuts to close up of his hand come into shot on the bed side table putting the picture frame down. The image and the clock become commonly used props throughout the music video.
It cuts back out to the pan shot still focused on him and the cuts into a close up of him picking up a ring box (the box is red sybolising love), from the bedside table, match on action is used again to cut to a close up of him opening the ring box, revealing the engagement ring this helps to reveal the narrative showing what relationship they are in and how he feels about her.
Close ups of Jason Derulo’s face shows his emotions and lets the audience connect with him on another level.

The scene continues inside and then goes out to a shot from inside the moving van with the women taking out a box with fragile written in large letters, this could symbolise the relationship is fragile or that she is.

Further on in the video is uses another convention of modern music videos in which artists show off their material assets and that they are wealthy, this is shown with the expensive car which he stands against. This is part of the ‘bling’ which is associated with the r&b artists of the modern era. This is also showed by the large silver watch which is used repeatedly used to show the time rewinding and then carrying on at normal time.

The narrative of the music video if fairly clear, with the love story running through it. The music video is not in a linear form though because it shows the real time happening at the beggining of the video, it then goes into their relationship in reverse and how they met. The end of the video then goes back into real time with when they met but the story changes so that the clips shown during the video never happen.

The audience for this music videos is Jason Derulo fans aged 12 to 23 for this video and song i believe the main audience will be female because of the nature of the song because it is more slow and emotional in which the audience can connect with the artist.

Narrative theories

O'Sullivan et al (1998) - Suggests that narratives have a common structure, starting with and establishment of the the plot or theme.

This is then followed by the development of the problem, an enigma this provides an increase in tension.

Finally comes the resolution of the plot. Such narratives can be unambiguous and linear.



Barthes (1977) - suggested that narrative works with five different codes and the enigma code works to keep setting problems or puzzles for the audience. His action code (a look, signifcant word, movement) is based on our cultural and stereotypical understanding of actions that act as a short land to advancing the narrative.

Conventions of a music video

Conventions used in music videos;
Music tempo - The beat and the pace of the music has a big effect on editing and when it is used.
Lyrics - These set the general mood of the song and puts messages across to the audience.
Camera angles - The most common shot in music videos is a close up of the artists this helps the audience to connect with the artist on an emotional level.
Editing - This is used in a way to add visual effects to the images to make it more exiting to the audience.

In modern music vidoes the a lot of the editing is done in time with the beat of the music or the artist moves to the music, this convention was used in an old cartoon made by silly symphony cartoons, cannibal capers.
This cartoon also uses very stereotypical views of african tribes, from the view of white people.

Bruno Mars Just The Way You Are Lyrics

Bruno Mars Just The Way You Are lyrics

Oh her eyes, her eyes

Make the stars look like they’re not shining

Her hair, her hair

Falls perfectly without her trying

She’s so beautiful

And I tell her every day

Yeah I know, I know

When I compliment her

She wont believe me

And its so, its so

Sad to think she don’t see what I see

But every time she asks me do I look okay

I say

When I see your face

There’s not a thing that I would change

Cause you’re amazing

Just the way you are

And when you smile,

The whole world stops and stares for a while

Cause girl you’re amazing

Just the way you are

Her lips, her lips

I could kiss them all day if she’d let me

Her laugh, her laugh

She hates but I think its so sexy

She’s so beautiful

And I tell her every day

Oh you know, you know, you know

Id never ask you to change

If perfect is what you’re searching for

Then just stay the same

So don’t even bother asking

If you look okay

You know I say

When I see your face

There’s not a thing that I would change

Cause you’re amazing

Just the way you are

And when you smile,

The whole world stops and stares for awhile

Cause girl you’re amazing

Just the way you are

The way you are

The way you are

Girl you’re amazing

Just the way you are

When I see your face

There’s not a thing that I would change

Cause you’re amazing

Just the way you are

And when you smile,

The whole world stops and stares for awhile

Cause girl you’re amazing

Just the way you are

Representation

This is the linking of the video and the song using the established genre and trget audience. The representation of the album artwork must also fit the criteria set by istitution and the ideology of the artist.
The representation of a music video is mainly about how the artist is being portrayed to the auudience and in most cases the artist will want the audience to recieve the best impression of them.

Ideology

Ideology is a strong set of ideas, any particular ideology can shape the audiences views and beliefs.

When bruno mars and his song writer was coming up with the lyrics behind "just the way you are" it seems he wanted to keep it simple using more deep and poetic lyrics. I believe the lyrics symbolise love and the things you notice when it happens. This song is quite direct with its lyrics its not often in r&b these days and that is telling the girl shes beautiful, what happens in r&b in recent years is the women is more of a sex symbol.

And when im producing the video for this song i want to try and keep the ideology that the lyrics have.