Tinie tempah - written in the stars

http://www.youtube.com/watch?v=YgFyi74DVjc&playnext=1&list=PL7601D7FB9D944065 Written in the Stars' by Tinie Tempah tells the audience the artists story and journey to success. The track is obviously influenced greatly by his own life and experiences. Tinie Tempah is shown performing on the top of a sky scraper, representing he rise to the top. The song opens with a low angle shot of the artist instantly showing the power and dominance of the artist. The video follows the conventions of music videos with the editing done to the beat, to create pace. The music also includes Eric Turner Him and the piano both are in contrast to the clean, white room during the chorus and he is not seen anywhere else than in that room on the piano. The artist is represented in a simple manor with just a black vest, long hair, this contrast the white room he is performing in. Maybe this is because the artist doesn't believe success needs to be portrayed through image and background but by their lyrics and how their lyrics show their struggle in life to success. This contrasts with the usual codes represented in R'n'B videos, e.g. flash cars and money. This is seen throughout the music industry and has become part of pop and rnb culture.