This is showing some of the video's that we have taken these are some of our practice shots to show the kind of angles and scene we wanted for our final video.
Thursday, 16 December 2010
Wednesday, 15 December 2010
This is the back of her album cove, this has continuity as the colour scheme is continued through out as it has a pink tinge over the top. and it looks as if she is in the same position but at a medium shot instead of the close up.
The position she is in is hunched over and slouched this is not normally the sexy, more confident image you see on an album cover.
The curtains and wooden stool make the image look more classy and old fashioned, it also makes her the focal point in the image.
The tatoo on her side makes her look trendy and having red hair shows she is different and trying to be a more unique artist.
The layout is typical to an album with the artists songs listed in numerical order to one side.
Tuesday, 14 December 2010
Rihanna album-loud
This is an example of an album cover.
The album cover is for R&B star Rihanna, this cover does not need to say the name off the artist because she has become so big that people know its her by the picture of her face. The albums name is "loud" and is shown across the bottom, the font used is thin and classy and fits in with the rest of the image.
The hair in the image is parted to either side as if it was curtains revealing the face. The shadow under the chin re-enforces the smooth curve of her chin, this has been edited in and fits in with the dark eye lashes. The red running through the image helps to produce a sexy firy image to the audience and with the naked shoulder it backs up this sexy image as it gives the impression she has no clothes on.
The record label that Rihanna is signed to is Def Jam and Roc Nation, Roc nation is horizontally integrated into Sony Media and Def Jam will join with Sony to produce and market her. This will help Def Jam to appeal to a wider audience that Sony has. When comparing Rihanna's natural skin tone to hers on the Album cover it has been lightened for the Album this could be to appeal to a wider audience which Sony has. Because Sony is such a massive business in all areas of media industry, they have a very wide audience by lightening her skin but still leaving her with her ethnicity so she appeals to all audiences.
The image contradicts the album title "Loud" because in the image she looks peaceful not shouting or being loud, this doesn't fit with the word loud, this is why they have used the more feminine and classy text.
The tattoo on her neck shows she's trendy and cool to the audience as the main age that will buy and listen to her album are young teenagers to middle twenty's at this age it is popular to have a tattoo.
Thursday, 9 December 2010
Digipack
Digipacks typically consist of a gatefold (bookstyle) paperboard or card stock outer binding, with usually 2 or more plastic trays holding a CD and DVD attached to the inside.
A digipack is often used for CD singles or special editions of CD albums.
Sunday, 5 December 2010
Wednesday, 17 November 2010
Animatic
"An animatic is preliminary version of a video in which animated cutout figures are used instead of live participants and real objects. The animation will run as long as the real video." This animatic is is done by photographing the storyboard and peicing the photographs together using an editing programme adobe premier, each clip symbolises one from the real music video and is done so that the clips are the same length as we had written on the storyboard. Doing this helped us match the the timing of the lyrics to the images. The animatic helps bring the storyboard to life and helps to get a idea of what the music video is going to look like and if any shots don't work and need changing or adding.
Wednesday, 10 November 2010
Tuesday, 9 November 2010
Tuesday, 2 November 2010
Wednesday, 20 October 2010
Tinie tempah - written in the stars
http://www.youtube.com/watch?v=YgFyi74DVjc&playnext=1&list=PL7601D7FB9D944065 Written in the Stars' by Tinie Tempah tells the audience the artists story and journey to success. The track is obviously influenced greatly by his own life and experiences. Tinie Tempah is shown performing on the top of a sky scraper, representing he rise to the top. The song opens with a low angle shot of the artist instantly showing the power and dominance of the artist. The video follows the conventions of music videos with the editing done to the beat, to create pace. The music also includes Eric Turner Him and the piano both are in contrast to the clean, white room during the chorus and he is not seen anywhere else than in that room on the piano. The artist is represented in a simple manor with just a black vest, long hair, this contrast the white room he is performing in. Maybe this is because the artist doesn't believe success needs to be portrayed through image and background but by their lyrics and how their lyrics show their struggle in life to success. This contrasts with the usual codes represented in R'n'B videos, e.g. flash cars and money. This is seen throughout the music industry and has become part of pop and rnb culture.
Friday, 8 October 2010
Jason Derulo - what if
Jason Derulo is a singer song writer that originally signed for an independent record label Beluga Heights which then became part of Warner music group. This is when he released his first single “whatcha say”.
The genre of his song is R&B.
The opening shot is a slow pan establishing the bedroom and showing the artist Jason Derulo reaching into a cardboard box and unwrapping a picture frame, you then see him walking towards the bedside table. It cuts to the bedside table with the clock on this becomes an important prop throughout the video, the picture frame comes into shot, this is done using match on action editing because you see him go to put the picture down before it cuts to close up of his hand come into shot on the bed side table putting the picture frame down. The image and the clock become commonly used props throughout the music video.
It cuts back out to the pan shot still focused on him and the cuts into a close up of him picking up a ring box (the box is red sybolising love), from the bedside table, match on action is used again to cut to a close up of him opening the ring box, revealing the engagement ring this helps to reveal the narrative showing what relationship they are in and how he feels about her.
Close ups of Jason Derulo’s face shows his emotions and lets the audience connect with him on another level.
The scene continues inside and then goes out to a shot from inside the moving van with the women taking out a box with fragile written in large letters, this could symbolise the relationship is fragile or that she is.
Further on in the video is uses another convention of modern music videos in which artists show off their material assets and that they are wealthy, this is shown with the expensive car which he stands against. This is part of the ‘bling’ which is associated with the r&b artists of the modern era. This is also showed by the large silver watch which is used repeatedly used to show the time rewinding and then carrying on at normal time.
The narrative of the music video if fairly clear, with the love story running through it. The music video is not in a linear form though because it shows the real time happening at the beggining of the video, it then goes into their relationship in reverse and how they met. The end of the video then goes back into real time with when they met but the story changes so that the clips shown during the video never happen.
The audience for this music videos is Jason Derulo fans aged 12 to 23 for this video and song i believe the main audience will be female because of the nature of the song because it is more slow and emotional in which the audience can connect with the artist.
Thursday, 7 October 2010
Narrative theories
O'Sullivan et al (1998) - Suggests that narratives have a common structure, starting with and establishment of the the plot or theme.
This is then followed by the development of the problem, an enigma this provides an increase in tension.
Finally comes the resolution of the plot. Such narratives can be unambiguous and linear.
Barthes (1977) - suggested that narrative works with five different codes and the enigma code works to keep setting problems or puzzles for the audience. His action code (a look, signifcant word, movement) is based on our cultural and stereotypical understanding of actions that act as a short land to advancing the narrative.
This is then followed by the development of the problem, an enigma this provides an increase in tension.
Finally comes the resolution of the plot. Such narratives can be unambiguous and linear.
Barthes (1977) - suggested that narrative works with five different codes and the enigma code works to keep setting problems or puzzles for the audience. His action code (a look, signifcant word, movement) is based on our cultural and stereotypical understanding of actions that act as a short land to advancing the narrative.
Conventions of a music video
Conventions used in music videos;
Music tempo - The beat and the pace of the music has a big effect on editing and when it is used.
Lyrics - These set the general mood of the song and puts messages across to the audience.
Camera angles - The most common shot in music videos is a close up of the artists this helps the audience to connect with the artist on an emotional level.
Editing - This is used in a way to add visual effects to the images to make it more exiting to the audience.
In modern music vidoes the a lot of the editing is done in time with the beat of the music or the artist moves to the music, this convention was used in an old cartoon made by silly symphony cartoons, cannibal capers.
This cartoon also uses very stereotypical views of african tribes, from the view of white people.
Music tempo - The beat and the pace of the music has a big effect on editing and when it is used.
Lyrics - These set the general mood of the song and puts messages across to the audience.
Camera angles - The most common shot in music videos is a close up of the artists this helps the audience to connect with the artist on an emotional level.
Editing - This is used in a way to add visual effects to the images to make it more exiting to the audience.
In modern music vidoes the a lot of the editing is done in time with the beat of the music or the artist moves to the music, this convention was used in an old cartoon made by silly symphony cartoons, cannibal capers.
This cartoon also uses very stereotypical views of african tribes, from the view of white people.
Bruno Mars Just The Way You Are Lyrics
Bruno Mars Just The Way You Are lyrics
Oh her eyes, her eyes
Make the stars look like they’re not shining
Her hair, her hair
Falls perfectly without her trying
She’s so beautiful
And I tell her every day
Yeah I know, I know
When I compliment her
She wont believe me
And its so, its so
Sad to think she don’t see what I see
But every time she asks me do I look okay
I say
When I see your face
There’s not a thing that I would change
Cause you’re amazing
Just the way you are
And when you smile,
The whole world stops and stares for a while
Cause girl you’re amazing
Just the way you are
Her lips, her lips
I could kiss them all day if she’d let me
Her laugh, her laugh
She hates but I think its so sexy
She’s so beautiful
And I tell her every day
Oh you know, you know, you know
Id never ask you to change
If perfect is what you’re searching for
Then just stay the same
So don’t even bother asking
If you look okay
You know I say
When I see your face
There’s not a thing that I would change
Cause you’re amazing
Just the way you are
And when you smile,
The whole world stops and stares for awhile
Cause girl you’re amazing
Just the way you are
The way you are
The way you are
Girl you’re amazing
Just the way you are
When I see your face
There’s not a thing that I would change
Cause you’re amazing
Just the way you are
And when you smile,
The whole world stops and stares for awhile
Cause girl you’re amazing
Just the way you are
Tuesday, 5 October 2010
Representation
This is the linking of the video and the song using the established genre and trget audience. The representation of the album artwork must also fit the criteria set by istitution and the ideology of the artist.
The representation of a music video is mainly about how the artist is being portrayed to the auudience and in most cases the artist will want the audience to recieve the best impression of them.
The representation of a music video is mainly about how the artist is being portrayed to the auudience and in most cases the artist will want the audience to recieve the best impression of them.
Ideology
Ideology is a strong set of ideas, any particular ideology can shape the audiences views and beliefs.
When bruno mars and his song writer was coming up with the lyrics behind "just the way you are" it seems he wanted to keep it simple using more deep and poetic lyrics. I believe the lyrics symbolise love and the things you notice when it happens. This song is quite direct with its lyrics its not often in r&b these days and that is telling the girl shes beautiful, what happens in r&b in recent years is the women is more of a sex symbol.
And when im producing the video for this song i want to try and keep the ideology that the lyrics have.
When bruno mars and his song writer was coming up with the lyrics behind "just the way you are" it seems he wanted to keep it simple using more deep and poetic lyrics. I believe the lyrics symbolise love and the things you notice when it happens. This song is quite direct with its lyrics its not often in r&b these days and that is telling the girl shes beautiful, what happens in r&b in recent years is the women is more of a sex symbol.
And when im producing the video for this song i want to try and keep the ideology that the lyrics have.
Thursday, 30 September 2010
Audience
The audience of my music video is the age range between 13 - 23 as between this age group the Internet is a big part of their lives, so this age range are the main audience that will purchase music or get music purchased for them as presents.
The song is mainly aimed at girls i feel with the lyrics used to make all women feel good with themselves when listening to the song.
The song is mainly aimed at girls i feel with the lyrics used to make all women feel good with themselves when listening to the song.
Tuesday, 28 September 2010
Institution
A media institution is an established, often-profit based organization, that deal in the creation and distribution of advertising, entertainment and information services.
This is the organisations and people involved in creating and distributing the final product such as the song writers, producers,performers and directors.
There are two types of management control, vertically integrated company's are connected in a supply chain owned by a common owner. And regularly each link in the supply chain produces a different product and the products combine to satisfy a common need.
The other type of management control is horizontal integration strategy used by a business that seeks to sell a type of product in numerous markets. Horizontal integration happens when a firm is being taken over or merged with another company in the same industry, but stays trading with the same brand.
The Artist i have chosen the song from is Bruno Mars and he is part of a Record label called Electra Records which was consolidated into Warner Music Groups Atlantic Records which is an umbrella label founded in 2004.
As an independent label as i am am when creating this music video i do not have the resources as a label would regularly have at their disposal. Such as proffetional actors with directors and proffetional film crews and large budgets unlike me who will have a little or no budget to produce the video and as im working with a partner their is only two of us to do all the editing and filming.
This is the organisations and people involved in creating and distributing the final product such as the song writers, producers,performers and directors.
There are two types of management control, vertically integrated company's are connected in a supply chain owned by a common owner. And regularly each link in the supply chain produces a different product and the products combine to satisfy a common need.
The other type of management control is horizontal integration strategy used by a business that seeks to sell a type of product in numerous markets. Horizontal integration happens when a firm is being taken over or merged with another company in the same industry, but stays trading with the same brand.
The Artist i have chosen the song from is Bruno Mars and he is part of a Record label called Electra Records which was consolidated into Warner Music Groups Atlantic Records which is an umbrella label founded in 2004.
As an independent label as i am am when creating this music video i do not have the resources as a label would regularly have at their disposal. Such as proffetional actors with directors and proffetional film crews and large budgets unlike me who will have a little or no budget to produce the video and as im working with a partner their is only two of us to do all the editing and filming.
Language
"Media language is made of visual, written and technical elements carefully selected to represent different types of product and their target audience."
Media language is used to trigger responses in the audience, the lyrics chosen in a song are done so specifically to give them meaning. Music videos also use visual language when producing music videos such as the way the artists and actors are positioned and their body language, using this helps to show the emotion of a character. Special effects are also part of media language and are done when editing.
Media language is used to trigger responses in the audience, the lyrics chosen in a song are done so specifically to give them meaning. Music videos also use visual language when producing music videos such as the way the artists and actors are positioned and their body language, using this helps to show the emotion of a character. Special effects are also part of media language and are done when editing.
Friday, 24 September 2010
Genre definition
A music genre is something that identifies musical sounds as belonging to a particular category and type of music that can be distinguished from other types of music.
Music can be divided into many genres in many different ways, due to the different purposes behind them and the different points of view from which they are written.
The genre of the music track i choose with have a large part in how i construct my music video, the genre of the music is often easily recognised through the music video so this is something i will have to take into consideration.
Examples of music genres;
-R&B
-Rock
-Pop
-Hip Hop
-Rap
-Jazz
-Dance
These are just a few of many different styles of music .
The genre of the Artists song i have chosen is R&B, this is the catagory i would place Bruno Mars.
Contemporary R&B is a music genre that combines elements of hip hop, R&B, and pop music.
Music can be divided into many genres in many different ways, due to the different purposes behind them and the different points of view from which they are written.
The genre of the music track i choose with have a large part in how i construct my music video, the genre of the music is often easily recognised through the music video so this is something i will have to take into consideration.
Examples of music genres;
-R&B
-Rock
-Pop
-Hip Hop
-Rap
-Jazz
-Dance
These are just a few of many different styles of music .
The genre of the Artists song i have chosen is R&B, this is the catagory i would place Bruno Mars.
Contemporary R&B is a music genre that combines elements of hip hop, R&B, and pop music.
Thursday, 23 September 2010
Brief Specification
The brief i have chosen to do is brief 1, this is a promotional package for the release of an album. It includes a music promotion video together with;
A cover for its release as part of a digipak (cd/dvd package)
A magazine advertisement for the digipak (cd/dvd pakage)
A cover for its release as part of a digipak (cd/dvd package)
A magazine advertisement for the digipak (cd/dvd pakage)
Wednesday, 22 September 2010
History of the music video
In 1894 sheet music publishers Edward B. Marks and Joe Stern hired electrician George Thomas and various performers to promote sales of their song "The Little Lost Child". Thomas projected a series of still images on a screen simultaneous to live performances. This would become a popular form of entertainment known as the illustrated song, the first step toward music video.
Little lost child, sheet music published by Edward B Marks and Joe Stern.
Vitaphone was a sound film process used on features and nearly 2,000 short subjects produced by Warner Bros. and its sister studio First National from 1926 to 1930. Vitaphone was the last, but most successful, of the sound-on-disc processes. The soundtrack was not printed on the actual film, but was issued separately on 12- to 16-inch phonograph records. The discs would be played while the film was being projected. Many early talkies, such as The Jazz Singer (1927), used the Vitaphone process.
A Vitaphone-equipped theater used special projectors an amplifier and speakers. The projectors operated as normal silent projectors would, but also provided a mechanical interlock with an attached phonograph turntable. When the projector was threaded, the projectionist would align a start mark on the film with the picture gate, and would at the same time place a phonograph record on the turntable, being careful to align the phonograph needle with a arrow scribed on the record's label.
When the projector rolled, the phonograph turned at a fixed rate, and (theoretically) played sound in sync with the film passing the picture gate simultaneously.
Jazz Singer 1927 used the vitaphone method.
In 1926, with the arrival of "talkies" many musical short films were produced. Vitaphone shorts (produced by Warner Bros.) featured many bands, vocalists and dancers. Spooney Melodies in 1930 was the first true musical video series. Shorts were typically six minutes in duration, and featured Art Deco-style animations and backgrounds combined with film of the performer singing.
Spooney melodies 1930 was the first true musical video.
Animation artist Max Fleischer introduced a series of sing-along short cartoons called Screen Songs, which invited audiences to sing along to popular songs by "following the bouncing ball". Early 1930s cartoons featured popular musicians performing their hit songs on-camera in live-action segments during the cartoons. The early animated films by Walt Disney, such as the Silly Symphonies shorts and especially Fantasia, which featured several interpretations of classical pieces, were built around music. The Warner Brothers cartoons, even today billed as Looney Tunes and Merrie Melodies, were initially fashioned around specific songs from upcoming Warner Brothers musical films. Warner Brothers also produced the cartoon "Three Pigs in a Polka", set to Johannes Brahms' Hungarian Dances 1943.
Animation feature by Warner Brothers, the cartoon Three Pigs in a polka, using the musing in background by Johannes Brahms. The music helps to create suspense and adds dramatic effect.
In 1964, The Beatles starred in their first feature film A Hard Day's Night, directed by Richard Lester. Shot in black-and-white and presented as a mock documentary, it was a loosely structured musical fantasia interspersing comedic and dialogue with musical sequences. The musical sequences furnished basic templates on which countless subsequent music videos were modeled.
In 1965, The Beatles began making promotional clips for distribution and broadcast in other countries, primarily the USA so they could promote their record releases without having to make in-person appearances.
Several of Michael Jacksons videos show the unmistakable influence of the dance sequences in classic Hollywood musicals, including the landmark "Thriller" and the Martin Scorsese-directed "Bad" which was influenced by the stylised dance "fights" in the film version of West Side Story.
Modern music videos will take influences from other forms of media texts this is an example of that.
Music video is a short film or video that accompanies a complete piece of music/song. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. Although the origins of music videos go back much further, they came into their own in the 1980s, when MTV based their format around the medium, and later with the launch of VH1 The term "music video" first came into popular usage in the early 1980s.
The first music video shown on MTV was "Video Killed the Radio Star" by The Buggles.
Music videos use a wide range of styles of film making techniques, including animation, live action, filming, documentaries, and non-narrative approaches such as abstract film. Some music videos blend different styles, such as animation and live action. Many music videos do not interpret images from the song's lyrics, making it less literal than expected.Many musical artists made their careers a success by using music videos. As an important part of the music industry, music videos not only showcase an artist's singing talent, but also how they perform.Premiering in 1974, the Australian TV show 'Countdown' played an important role in the development of the music video industry. Music video clips were used as a method of promoting acts that were to appear on the show. As the popularity of the video clips grew, the music industry began to realize the marketing potential of these music clips.
Little lost child, sheet music published by Edward B Marks and Joe Stern.
Vitaphone was a sound film process used on features and nearly 2,000 short subjects produced by Warner Bros. and its sister studio First National from 1926 to 1930. Vitaphone was the last, but most successful, of the sound-on-disc processes. The soundtrack was not printed on the actual film, but was issued separately on 12- to 16-inch phonograph records. The discs would be played while the film was being projected. Many early talkies, such as The Jazz Singer (1927), used the Vitaphone process.
A Vitaphone-equipped theater used special projectors an amplifier and speakers. The projectors operated as normal silent projectors would, but also provided a mechanical interlock with an attached phonograph turntable. When the projector was threaded, the projectionist would align a start mark on the film with the picture gate, and would at the same time place a phonograph record on the turntable, being careful to align the phonograph needle with a arrow scribed on the record's label.
When the projector rolled, the phonograph turned at a fixed rate, and (theoretically) played sound in sync with the film passing the picture gate simultaneously.
Jazz Singer 1927 used the vitaphone method.
In 1926, with the arrival of "talkies" many musical short films were produced. Vitaphone shorts (produced by Warner Bros.) featured many bands, vocalists and dancers. Spooney Melodies in 1930 was the first true musical video series. Shorts were typically six minutes in duration, and featured Art Deco-style animations and backgrounds combined with film of the performer singing.
Spooney melodies 1930 was the first true musical video.
Animation artist Max Fleischer introduced a series of sing-along short cartoons called Screen Songs, which invited audiences to sing along to popular songs by "following the bouncing ball". Early 1930s cartoons featured popular musicians performing their hit songs on-camera in live-action segments during the cartoons. The early animated films by Walt Disney, such as the Silly Symphonies shorts and especially Fantasia, which featured several interpretations of classical pieces, were built around music. The Warner Brothers cartoons, even today billed as Looney Tunes and Merrie Melodies, were initially fashioned around specific songs from upcoming Warner Brothers musical films. Warner Brothers also produced the cartoon "Three Pigs in a Polka", set to Johannes Brahms' Hungarian Dances 1943.
Animation feature by Warner Brothers, the cartoon Three Pigs in a polka, using the musing in background by Johannes Brahms. The music helps to create suspense and adds dramatic effect.
In 1964, The Beatles starred in their first feature film A Hard Day's Night, directed by Richard Lester. Shot in black-and-white and presented as a mock documentary, it was a loosely structured musical fantasia interspersing comedic and dialogue with musical sequences. The musical sequences furnished basic templates on which countless subsequent music videos were modeled.
In 1965, The Beatles began making promotional clips for distribution and broadcast in other countries, primarily the USA so they could promote their record releases without having to make in-person appearances.
Several of Michael Jacksons videos show the unmistakable influence of the dance sequences in classic Hollywood musicals, including the landmark "Thriller" and the Martin Scorsese-directed "Bad" which was influenced by the stylised dance "fights" in the film version of West Side Story.
Modern music videos will take influences from other forms of media texts this is an example of that.
Music video is a short film or video that accompanies a complete piece of music/song. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. Although the origins of music videos go back much further, they came into their own in the 1980s, when MTV based their format around the medium, and later with the launch of VH1 The term "music video" first came into popular usage in the early 1980s.
The first music video shown on MTV was "Video Killed the Radio Star" by The Buggles.
Music videos use a wide range of styles of film making techniques, including animation, live action, filming, documentaries, and non-narrative approaches such as abstract film. Some music videos blend different styles, such as animation and live action. Many music videos do not interpret images from the song's lyrics, making it less literal than expected.Many musical artists made their careers a success by using music videos. As an important part of the music industry, music videos not only showcase an artist's singing talent, but also how they perform.Premiering in 1974, the Australian TV show 'Countdown' played an important role in the development of the music video industry. Music video clips were used as a method of promoting acts that were to appear on the show. As the popularity of the video clips grew, the music industry began to realize the marketing potential of these music clips.
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